SLOWA gem of a collection that sticks with leather lovers around the world,
, with attention to detail.
With the spirit of "making things that we would want to own" as its starting point, Slow's products are created by making the most of Japanese craftsmanship while maximizing the appeal of materials.
The brand is supported by people not only in Japan but also overseas, and many fans eagerly await new products. The brand name indicates the brand's stance on manufacturing: "We want to pursue creation slowly, without being carried away by the fast-changing times. Initially, the brand's main business was wholesale, selling products to select stores, but in 2012, a long-awaited directly-managed store opened in Minami-horie, Osaka. Currently, the brand has grown to include a total of eight stores in Kamakura, Kyoto, and other locations. Incidentally, the Jiyugaoka store is also the only store that offers apparel, which was launched about three years ago, and transmits the current status of Slow. Original jackets and shoes are tastefully displayed, and the lineup is sure to appeal to Slow lovers.
The brand is supported by the earnest craftsmanship of its artisans. 20 artisans, including a master class in their 70s, are on the staff, many of whom are young and female, as the company also focuses on training them. Moreover, most of them have gained experience in the store before becoming craftsmen. This is because they value the brand's world view above all else. There are many craftsmen who can simply create beautiful products. However, if they do not have a proper understanding of the worldview when they are on the store floor, they may feel uncomfortable when the product takes shape.
What is also noteworthy is that they are conscious of making products from the user's point of view. Even a single inside pocket is placed after careful consideration of whether it is necessary and easy to use in modern life. This is probably because the company believes that bags and wallets are only viable as products when they are comfortable to use.
Slow's products are basically simple, but the attention to detail is remarkable, as if the goodness of a product lies in the details. However, this does not mean that craftsmanship is incorporated into the products without much thought. Take, for example, the "Bono" tote bag, which is synonymous with the brand. The opening is left uncut, despite the fact that this is a part of the leather that would otherwise come undone if not handled properly. This finish is achieved by using leather that has been well oiled, and as the leather ages, it becomes polished.
On the other hand, wallets and other wallets fully demonstrate the advanced technique of koba polishing, which also plays a role in enhancing the beauty of their appearance. In this way, Slo's distinctive feature is that it offers a well-balanced lineup of products that allow customers to enjoy both the materials and the craftsmanship.
These days, you can easily buy anything on the Internet. It is precisely because we live in such an age that Slow places such importance on talking with customers. This is also because they learn from customer service what kind of designs and functions are currently in demand.
Of course, they are particular about their own manufacturing, but they take various opinions seriously and reflect them in their products. It is not a one-way proposal, but rather a brand that is nurtured by everyone, including the customers. This flexible attitude is what makes Slow so appealing, and is probably the reason why many of its fans come from abroad to visit the store. And, it is the reason why Slo's customers from overseas are frequenting the store. It is a brand that makes you want to go back to the basics of shopping.
A masterpiece that continues to be a long-seller and is packed with
The "Bono" tote bag is an item synonymous with Slough. The full-vegetable tanned leather, specially ordered from Tochigi Leather, is thinner than ever. While maintaining its firm yet soft texture, it has evolved to be lighter and more comfortable to carry so that it can be taken in more easily. The minimal use of metal fittings also contributes to the lightness of the leather.
Another feature of this bag is that natural dyes are used to penetrate the leather to its core, resulting in a unique, eye-catching blackish-black color. The opening is wide enough for easy visibility, and the design, which purposely omits partitions, allows the bag to flexibly adapt to the user's lifestyle and circumstances.
SLOW bono -new tote bag-
- Cowhide leather
- Price (tax included)
- 39.600 yen