イッテンイッテンA treasure trove of colorful pop coloring that tickles women's fancy
Itten Itten is an up-and-coming brand established in November 2020 and making its full debut in January 2021.
It is made by craftsmen in Toyooka, Hyogo Prefecture, a sacred place for bags, and the brand name means "careful manufacturing with sincerity put into each and every item. The most distinctive feature of the brand is its coloring, which evokes sweets and fruits. While most items are available in a total of 10 colors, the brand daringly omits the standard colors of leather items such as black and brown. This is because we are only focusing on colorful and pop colors. The color variations not only accentuate your styling, but also lift your spirits when you wear them.
The creator of Itten Itten is Cony Corporation, the same company that produces high quality, sophisticated bags that are particular about white. It is also the only OEM manufacturer in Toyooka that handles everything from fabrics to parts such as metal fittings and manufacturing. Taking advantage of the strength of such a factory brand, the brand is completed using only materials that they are satisfied with.
Of particular note is the resin zipper used in all models. While metal fasteners are commonly used for leather items, Itten Itten uses VISLON fasteners found in sportswear and other items. Moreover, by matching the color with the beautifully colored leather, a pop atmosphere is emphasized, and a sporty mood can be felt even though high-quality leather is used. Another reason for using VISLON fasteners is that they prevent problems caused by friction, which tends to occur with metal fasteners, and allow for smooth opening and closing.
When looking at Itten Itten's products, regardless of whether they are bags or wallets, you will notice that they all have a rounded form. This was named by an Italian mathematician, who was conscious of the clothoid curve derived from the Greek goddess Clouseau. The rounded form has become a symbol of the brand, and it also enhances functionality by allowing the zipper to open and close smoothly without getting caught.
In addition, the colorful, pop colors combine to create a soft, feminine atmosphere.
Itten Itten items are available at the brand's e-commerce site, the Creizan directly-managed store in Kinosaki Onsen, the Toyooka KABAN KITTE Marunouchi store, and Toyooka KABAN Artisan Avenue. The official Toyooka KABAN shop on Rakuten Ichiba offers a glimpse of the brand's pop worldview linked to its coloring.
In addition, the company plans to focus on pop-up stores for a limited time in department stores nationwide. Don't miss this chance to see the cute looks that attract women, as well as the commitment of the factory brand in person!
Fusing cute looks and ease of use
mini shoulder
Itten Itten's unique gentle curves give a feminine touch to a square form that gives a strong impression of solidity. The slightly thick shoulder strap gives a sense of stability, and in combination with the bislon zipper, it also gives off a sporty vibe. The shoulder strap is detachable and can be used as a clutch bag or a bag-in-a-bag. The leather is smooth and moist, and its expressive texture is made of shrink leather that does not show scratches easily. The front pocket also has a gusset, making it compact in size but with excellent storage capacity. Weighing only 390 grams, it is sure to be useful in a wide range of situations, from daily use to travel. It is also available in a total of 10 colors, so you can enjoy the fun of choosing the right color.
itten-itten leather mini shoulder bag
- Material
- Cowhide leather
- Price (tax included)
- 16,060 yen
