HARUTAHigh quality and reasonable leather shoes that satisfy adults
HARUTA offers leather shoes at reasonable prices while maintaining the high quality of made-in-Japan products.
The company boasts the top share of the domestic market for school designated shoes, and many people are sure to say that their first pair of leather shoes was made by HARUTA. Its history began in 1917, when few people wore leather shoes. In 1955, the founder, Yosaki Haruta, was selected as a member of the Japanese shoe industry productivity inspection team and spent six weeks visiting shoe factories in the United States. He learned about the mass production of leather shoes using advanced machinery, which has become the foundation for the company's current shoe production. Incidentally, the coin loafers that have become synonymous with the brand were also encountered during this visit to the United States.
HARUTA's leather shoes are characterized by the cement method of manufacturing, which has been used since the company's early days. This is a manufacturing method in which the upper part of the shoe and the sole are crimped together. Compared to the Goodyear Welt method or the Mackay method, in which craftsmen sew each pair of shoes by hand, the cement method allows for more efficient production at lower costs. This allows for mass production at the company's own factories in Yamagata and Miyagi, and allows for reasonable prices despite the high quality made in Japan. Another attractive feature of the cement method is that soles can be easily replaced in case of breakage.
In addition, since wooden patterns are gradually updated to keep up with the times, HARUTA's leather shoes have a reputation for being easy to wear. This is because we visit schools every year to take measurements of students' feet and are sensitive to changes in Japanese people's feet. Based on this vast amount of data, the company repeatedly makes minor changes to its wooden patterns to keep up with the times. This is the secret of the brand's comfort and also its strength.
In addition to loafers, HARUTA also has other long-loved masterpieces. These are the Spock shoes, which were launched in 1955. In fact, they have a longer history than the coin loafer and were inspired by English doctor's shoes. Also called "vestments shoes," they were initially developed for special professions such as doctors, priests, and pastors, and were not available to the general public.
It was about 10 years ago that they came into the limelight. It was through collaborations with famous select stores and apparel brands that they came into the limelight. The new model is easy to put on and take off, but not too rough like sandals, and yet not as formal as leather shoes. In addition, their fashionable, unisex design has been accepted by people of all ages, regardless of gender.
Recently, the heel-up type with a high heel and the mule type without a heel have appeared, and the variations have increased, making them the brand's iconic model along with loafers.
The image of HARUTA as student shoes will not waver in the future. However, a visit to a directly-managed store will overturn this image in a positive sense. The shoes have voluminous, thick soles, and while they have an authentic design, they are equipped with features such as being lightweight. ......
In addition to universal models such as loafers and spock shoes that are loved by all generations, there are also many trendy models that match the current mood. In fact, there are an increasing number of people who have worn Harta shoes in their student days who are picking them up again, reconfirming their appeal. While preserving the tradition of its 105-year history, the long-established HARUTA brand continues to evolve in step with the times, and we cannot take our eyes off of it.
Easy to wear and multi-purpose
Spock shoes are a long-selling model along with loafers and are synonymous with HARUTA. The slip-on type is easy to wear, and its simple design makes it extremely versatile. They match every taste, from casual to clean and mode, making them a useful pair to have in your wardrobe.
The V-cutting at the foot, the most distinctive feature of the shoe, has the effect of making the foot look clean and neat, and it also has the merit of accentuating the styling with socks. Compared to glass leather, the V-shaped cut of the footwear is softer on the foot, and even though they are made of all-leather, they are light and comfortable, so once you put your foot in them, you will be addicted to them.
HARUTA Spock shoes #150
- Price (tax included)